Helping IKEA make a move into the insurance market.

HEMSÄKER is a digital home insurance with the ambition to contribute to a safer life at home for the many people.

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POLIMI: Shaping Purposeful Futures.

Red Dot Award Winner 2022 

A comprehensive rebranding to align the new POLIMI's brand and experiences with its purpose. Strategic research, analysis, and a holistic visual identity beyond physical and digital. My leadership in key digital creative direction, product design, and UX roles was integral to the project's success.

UBER: Identify CX moments that matter for a better service design.

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ANTI-DO-TO: creating an activist brand for the next generation.

"Everything is awesome with SHAPE."

Don Crowther, Director, In-Store Management at LG Electronics

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Alessandro Pascoli

I design meaningful branding with a digital innovation mindset.

More about me

All work © Alessandro Pascoli and/or agencies otherwise noted.
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